To celebrate the BET+ holiday film Unexpected Christmas, a story rooted in love, family, and second chances. Our agency directed the full visual experience for the Hilltop Coffee + Kitchen brand activation in Downtown LA.

 

As Visual Director, I oversaw the creative strategy, design system, and collateral assets that brought the film’s warmth to life. From signage and branded décor to immersive photo moments, every visual touchpoint was curated to connect audiences emotionally to the movie’s message.

 

Our goal was to translate the heart of the film into a real-world environment—one that felt cinematic, nostalgic, and share-worthy. The result was a cohesive visual experience that amplified awareness and engagement across social and on-site audiences.