To support the debut of Unexpected Christmas, a holiday film centered on love, family, and second chances, Brand PRSNA directed the visual experience for a Hilltop Coffee + Kitchen brand activation in Downtown Los Angeles. The film features Tabitha Brown as a supporting actress and producer, bringing cultural warmth and familiarity that resonated with audiences.

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Brand PRSNA led the creative direction and experience design for the activation, transforming the café into an environment that reflected the film’s emotional tone and holiday nostalgia. From signage and branded décor to immersive photo moments and shareable visual installations, each touchpoint was created to encourage guest interaction, organic content creation, and real-world connection to the film’s storyline.

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The activation generated anticipation and awareness leading into the film’s debut, blending entertainment, lifestyle, and community engagement within a familiar social setting. Following a successful theatrical release, the film expanded across streaming platforms including YouTube, Hulu, Amazon Prime Video, Apple TV, and The Roku Channel, extending audience reach and sustaining campaign momentum.

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This project reflects Brand PRSNA’s ability to design culturally relevant entertainment activations that connect storytelling with physical spaces, strengthen audience engagement, and extend a film’s presence beyond its premiere.