In partnership with Vedo, Brand PRSNA led the creative direction for the After Dark: The Epitome Tour merchandise capsule, transforming the mood and energy of the tour into wearable pieces fans could connect with beyond the performance.

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As Experiential Creative Director, we handled concept development and design execution for the tour’s signature tee and branded hat. From typography and color selection to garment layout and production-ready files, each detail was intentionally designed to feel premium, cohesive, and authentic to Vedo’s brand and audience.

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From concept through production, the collection served as both a creative extension of the tour and a revenue-generating fan touchpoint. The project reflects Brand PRSNA’s ability to translate music and storytelling into polished products that strengthen fan connection and extend brand presence beyond the stage.