We partnered with Vedo, R&B singer and songwriter, to lead the creative direction for his After Dark: The Epitome Tour merchandise collection. Designed to mirror the sensual, confident energy of his music, the collection translated his on-stage persona into wearable, collectible pieces for fans across the nation.

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As Visual Director, I oversaw the creative vision and design execution for the tour’s signature shirt and branded hat. From typography and color palette to garment layout and production files, every detail was crafted to feel premium yet authentic to Vedo’s artistry and fan base.

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From concept to production, the collection embodied our commitment to storytelling through design. Merging music, culture, and fashion to create tangible moments that resonate beyond the concert stage.