We partnered with Jayda Cheaves to build the brand identity and marketing visuals for her namesake beauty line. Crafted to capture Jayda’s influence, confidence, and entrepreneurial legacy.

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Our team also integrated an interactive virtual try-on experience across the full line of lip glosses and lip oils. Allowing customers to visualize shades in real time and creating an elevated, tech-driven shopping moment that matched the brand’s digital presence.

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As Visual Director, I led the digital rollout strategy. From copy to social storytelling, every visual touchpoint was designed to reflect Jayda’s evolution as both a beauty mogul and cultural icon.

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The digital rollout drove powerful engagement and sales impact, garnering over 6,052 SMS opt-ins within launch. Solidifying Jayda Cheaves Beauty as one of the most recognizable influencer-led beauty brands in the market.