We partner with Jayda Cheaves Beauty as the retained team responsible for Shopify backend management, user experience optimization, and web design, ensuring the brand’s digital storefront remains cohesive, conversion-focused, and operationally seamless.

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Brand PRSNA oversees website structure, layout refinement, product presentation, and backend functionality, allowing the brand to launch efficiently, maintain a polished shopping experience, and adapt quickly to campaign and inventory changes. The team also implemented an interactive virtual try-on experience across the lip gloss and lip oil collections, improving engagement and purchase confidence directly on-site.

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Through ongoing optimization and hands-on Shopify management, the website has supported measurable growth including 699K+ sessions, $1.23M+ in revenue, 17.4K+ orders, and a 2.34% conversion rate in 2025 alone. This partnership reflects Brand PRSNA’s role as a long-term digital growth partner helping brands turn their Shopify storefront into a high-performing revenue and brand experience platform.