In partnership with Jacob Latimore, Brand PRSNA led the visual development of the JL album merchandise capsule, a twelve-piece collection designed to translate the album’s story into a digital product fans could engage with beyond streaming.

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Brand PRSNA directed the creative strategy, design language, and visual storytelling across the collection, ensuring each piece reflected the emotion and evolution of the project while maintaining a clean, cohesive aesthetic aligned with Jacob’s brand.

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To support launch and accessibility, the team also provided in-house print-on-demand production, enabling reliable fulfillment, strong quality control, and immediate fan availability without the limitations of bulk inventory. This positioned the collection as both a creative extension of the album and a revenue-generating fan touchpoint.

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This work demonstrates Brand PRSNA’s ability to combine creative direction, production, and digital activation to help artists transform storytelling into polished products that deepen audience connection and extend the impact of a release.