In partnership with R&B artist Jacob Latimore, our agency directed the visual development for the JL album merch collection. An exclusive twelve-piece capsule inspired by the tone, storytelling, and evolution of the album.

 

As Visual Director, I led the creative strategy, design direction, and visual storytelling across all merch concepts. Each design was crafted to mirror the emotional arc of the project. From sleek minimalism to bold statement graphics—creating a cohesive line that feels authentic to Jacob’s sound and brand identity.

 

The JL collection is set to launch in Q4, merging music and fashion into a wearable visual experience that connects fans to the energy and message of the album.