We collaborated with Ari Fletcher and the Remedy by Ari team to develop a high-impact digital campaign for Black Friday 2022, focused on turning audience attention into measurable revenue and retention growth during a highly competitive retail moment.

​

Brand PRSNA led the strategy and execution of data-driven automation flows and targeted email sequences, supported by cohesive digital content that increased campaign visibility and reinforced brand consistency across customer touchpoints. The campaign combined conversion-focused messaging with strong visual direction to capture attention, build urgency, and guide customers through a seamless purchase journey.

​

The result was a coordinated digital rollout that supported stronger engagement, improved lifecycle marketing performance, and maximized return during the Black Friday sales window. This project highlights Brand PRSNA’s ability to design strategic digital activations that blend automation, creative direction, and campaign timing to help brands increase conversion and deepen customer connection when it matters most.