We developed the primary logo and visual foundation for Sierra Glamshop’s million-dollar food brand, Ghetto Girlz Eat. Rooted in the legacy of Sierra’s grandmother, Grandma Punkin—a culinary matriarch who owned seven restaurants. The brand identity was built to honor heritage while redefining modern Southern flavor.

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As Visual Director, I established the brand’s visual tone and storytelling system. Crafting a homegrown yet iconic aesthetic that celebrates boldness, community, and cultural pride. From typography to messaging, every detail was designed to reflect the soul and flavor behind the kitchen that started it all.

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The result: a brand that feels as rich and unapologetic as the food itself—bridging legacy, lifestyle, and legacy-driven entrepreneurship into one recognizable identity.