We partnered with Sierra Glamshop to develop the primary logo and visual foundation for her food brand Ghetto Girlz Eat, creating an identity that honors heritage while introducing a bold, modern Southern food experience. Inspired by the legacy of her grandmother, Grandma Punkin, a culinary matriarch who owned seven restaurants, the brand was designed to translate generational storytelling into a recognizable lifestyle-driven food concept.

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Brand PRSNA established the visual direction and storytelling framework behind the brand, crafting an aesthetic that feels homegrown, confident, and culturally resonant. From typography and logo structure to messaging and visual tone, each element was intentionally designed to reflect the warmth, personality, and community connection behind the kitchen’s origins.

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The identity created a strong foundation for brand recognition, allowing the concept to extend beyond food into lifestyle, culture, and community-driven engagement. This project highlights Brand PRSNA’s ability to transform legacy stories into cohesive brand identities that feel authentic, memorable, and positioned for long-term growth.